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Vroom Wisconsin Initiative

As we lift up the importance of physical health and overall well-being for children, CTSI CAN/Vroom is educating the community on the neuroscience of healthy brain development and the importance of the first five years of life.

Vroom, a national initiative of the Bezos Family Foundation, empowers families through increased access to information about early brain development. Vroom turns shared moments between a caregiver and a child into brain building moments during daily activities.

Vroom’s Brain-Building Moments are successfully integrated into the Milwaukee community with thousands of parents/caregivers and over one hundred twenty-five community-based organizations across five sectors (faith-based, child care centers, health care, nonprofits and schools).

Vroom messages are layered where children stay, play, pray and pay reminding parents, “You Already Have What it Takes” to be brain builders. For more information, go to www.joinvroom.org.

Herzfeld Foundation

NIH Funding Acknowledgment: Important Reminder – Please acknowledge the NIH when publishing papers, patents, projects, and presentations resulting from the use of CTSI resources by including the NIH Funding Acknowledgement.


VersitiChildren's Hospital of WisconsinVA Medical CenterMarquette UniversityMSOEUWM